Web sites are a major part of the marketing success strategy used by international tourism promoters.
Prospective travelers may or may not choose to visit your region or use your tour, based on what they read on your web site – usually just your home page.
Your web site quickly communicates that your destinations and tours are fun, safe and secure.
Your web site effectively answers questions and concerns.
The best place to first communicate safety, security and fun is on your home page, not buried deep in your site.
Use written, audio and video guest testimonials everywhere.
You must use descriptive text and compelling words that paint a desirable mental picture.
Summarize your trips in bullets and short headlines and sub-headlines
Use descriptive verbs and compelling words in the body of the text to give substance and details to the headlines and sub-heads.
One of the best ways to deal with all the typical questions you’ll get from prospective clients is a Frequently Asked Questions and Answers page – FAQ’s.
